Telling Powerful Stories for Tech Companies
Startups and tech giants achieve real business results with Bright Shiny Robot’s marketing and strategy expertise
Marketing and Strategy for Tech Startups
Are you a startup with global potential? We’ve helped hundreds of startups achieve their goals for growth.
Whether you’re taking your first steps outside your home market, raising your Series A, or you’re looking to boost your internal marketing efforts, we can help.
Marketing and Innovation for Big Tech
Our experts have done award winning marketing and communication for tech titans including LG, Samsung, LG Display and more. (We’ve even worked with emerging giants like Flitto and ICON.)
If you’re a big tech company, we can help you sharpen your digital marketing, content marketing, and global comms. Whether you need strategy for a global product launch, or you’d like us to fully manage your social media, we have the skills and experience you need.
Services for Marketing Agencies
Let’s face it. Finding competent copywriters and marketers is a challenge. That’s doubly true if you need to support tech clients. Stop searching and get in touch with us instead.
We’ve worked with some of the most successful tech companies and startups. We are often a faster and cheaper solution than going “in network” and we also understand how business is done in Asia.
Meet our Managing Director
Erik Cornelius has dedicated his career to taking tech companies beyond their home markets, so they can achieve their full potential.
With more than 15 years of industry experience, Erik worked his way up through the ranks of major global agencies including Burson-Marsteller (BCW), Edelman, and Porter-Novelli. He led client relationships with LG, LG Display, HP, and Samsung. He has also held senior marketing roles at tech startups like Shakr Media.
In 2015 he co-founded a startup-focused marketing agency, and in 2019 he founded Bright Shiny Robot to serve tech companies and agencies, large and small.
Why Work with Bright Shiny Robot?
We’re more than just consultants
From Asia to the World
We’re perfectly located in the center of Asia. If you’re in Asia we work the same hours you do! If you’re not in Asia, we’re the friendly team working tirelessly, while you sleep.
We've done it all before
We understand technology
Marketing for tech companies is our entire practice. We’ve worked with tech giants like LG and Samsung, as well as with fast-rising startups.
Answer just a few quick questions so we can schedule a video chat and find the best way to work together.
Client Success Stories
Here’s what our team of robots experts have helped clients achieve over the past year. Just imagine what we can do for you in that time.
iOS App Launch & Growth
Helped a niche app achieve 15,000 downloads in 5 months through strategy, ads, content marketing, and email automation.
Website
Planned, wireframed, wrote, and tested a new website for a research company, resulting in a substantial increase in inbound leads.
Investment Pitch
Scripted and designed a successful investor pitch deck for a home automation company, helping them to raise private funding.
Business Strategy
Coached a first-time CEO, helping him define his company’s mission and goals, then translating those goals into actual tasks for team members.
Intercultural Communication
Led an intercultural presentation skills workshop for internationally-based managers at a multi-national trading company.
Online Advertisting
Saved a flailing Kickstarter campaign by defining new Facebook ad target groups and creating ads specific to each group.
SEO
Improved an app publisher’s SEO and app store automation through analytics, improved web copy, keyword tagging and other tactics
Tradeshow Support
Wrote booth scripts and sales materials for five Korean tech startups attending the CES tradeshow for the first time.
Fundraising Strategy
Consulted a deep tech company on business strategy and created the company’s first formal business plan so they could approach investors.
Marketing Training
Trained more than 20 startups on digital advertising and marketing strategy on behalf of the Korean government.
UX/UI Design
Designed a multi-lingual user interface for a self-service kiosk in two weeks, helping the client meet a tight launch schedule.
UX/UI Strategy
Organized user tests and made recommendations to an app publisher on ways to improve their user experience and user interface.
Executive Training
Coached the CEO of a major Korean gaming company before he delivered a speech in English to 20,000 conference goers.
Market Research
Worked with a European embassy to write 30-page research reports on Korea’s innovative approaches to smart cities and water management.
Market Familairization
Presented an overview of Korea’s tech and startup ecosystem to executives visiting from Europe, on behalf of a European embassy.
Want more details about how we make our clients shine?
Let’s talk!
Erik’s strategic approach goes beyond “pure” marketing; instead he focuses on all parts involved. A successful product or business launch requires all parts to work in-sync, and Erik like no other knows how to help you achieve that.
When would be a good time to talk?
If you’ve gotten this far, you probably want more information about what we can do specifically for you.
Here’s what happens next: Click the button below and answer a few quick questions. We’ll do our homework, schedule a video call, and find the best way to start working together.